Sponsorship News

Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.

Inter Miami eyes up global reach in Visa partnership

Inter Miami CF has announced a premium multi-year international partnership with Visa, with the latter becoming the club’s first-ever official international payment services partner.Under the terms of the deal, the payment giant will hold exclusive rights within its category...
beryl burton clycling

Staylive expands partnership with WBD for premium cycling

Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road cycling.As per the agreement, the Swedish company will utilise the international streaming provider's advanced solutions...
Defocused background of crowd of people in a basketball court

Caitlin Clark sparks record growth in WNBA sales

American ticket exchange StubHub has reported that WNBA ticket sales have increased by 93% since basketball star Caitlin Clark burst onto the scene.Sharing the statistics of ticket sales, StubHub has published its Inaugural WNBA Season Preview. The report highlights...
Heart shape for the favorite football club during a match in a stadium.

SkyBet and BHF ‘take action’ with footballers in CPR initiative

SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions. The new campaign, ‘Every Minute Matters’, aims to urge more than a quarter of a million people to learn...
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France national football team extends Nike partnership ahead of EURO 2024

Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension.  The two-time World Cup winners have extended the deal until the 2033/34 season, after the current...
anorama of a full sports stadium - Olympiakos on 1 August 2015 at stadium De Kuip in Rotterdam, the Netherlands.

Feyenoord ‘shapes the future’ of football payments with Knaken

Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency. The ability to renew season tickets for the 2024/25 season using crypto is made possible through Knaken’s...