La Francaise des Jeux (FDJ) has announced it has launched the fourth edition of its game dedicated to the Heritage Mission for the safeguarding of endangered heritage.
The latest edition is made up of a EUR15 scratch card and six lottery draws, with tickets available from retail and digital outlets.
FDJ says that the games are ‘dedicated to the enhancement of French heritage with the European Heritage Days’, which will take place on September 18 and 19.
As part of the launch, FDJ is unveiling an illiko Mission Patrimoine scratch game, which costs EUR15 and gives players the opportunity to win EUR1.5m. The proceeds of all sales will go towards the Heritage Foundation.
The new launch is being accompanied by a new advertising campaign, which will be broadcast across television, radio and online platforms. It consists of two 15-second films, designed by Rosapark and produced by Géraldine Nakache.
In a statement, the lottery operator commented: “Since 2018, more than 72 million euros have been collected by FDJ for the benefit of the Heritage Foundation thanks to the first three editions of the Mission Patrimoine games, including more than EUR25m for the 2020 edition.
“The FDJ group is also a patron of the Heritage Foundation. Last April, FDJ wished to extend its commitment until 2024, for an amount of two million euros.
“As such, it will support a specific project each year. For its part, the FDJ Corporate Foundation will provide an annual allocation of 200,000 euros over the period 2021-2022, in favor of social and professional integration measures deployed on the restoration projects of the selected sites.”