The Washington Capitals and Caesars Entertainment have agreed to a multi-year partnership that places the Caesars Sportsbook logo on Capitals’ home and third jerseys worn for games played at Capital One Arena, starting with the 2022-23 NHL season.
The announcement, which marks the first team-announced agreement in the NHL’s Jersey Advertising Program, ensures Caesars Sportsbook will have its logo worn with the 3 x 3.5 inch patch positioned on the upper right chest area of the jersey.
In addition to the home jersey patch, Monumental Sports & Entertainment and Caesars Sportsbook are expanding their partnership with additional Casino, Gaming and Caesars Rewards programming elements. Furthermore, the agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena.
“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL,” said MSE president of business operations and chief commercial officer Jim Van Stone.
“Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences.
“MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital.”
Beginning with the 2022-23 NHL season, the Jersey Advertising Program allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals will announce an away jersey sponsor at a later date.
“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” added Chris Holdren, co-president of Caesars Digital. “Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans.
“We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
MSE and Caesars Entertainment previously opened Caesars Sportsbook at MSE’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.
