Sponsorship News

His Majesty King Charles and Her Majesty Queen Camilla in the Parade Ring at Doncaster Racecourse on St Leger day.

Jockey Club unveil King and Queen as joint Patrons 

The Jockey Club has announced the appointment of His Majesty the King and Her Majesty the Queen as joint Patrons. Announcing the appointments on 4 May, both their Majesties are Honorary Members of The Jockey Club and succeed the late...

BOXXER partners with ‘truly global brand’ HELL Energy

BOXXER has expanded its product portfolio with the addition of HELL Energy, a Hungarian energy drink brand exported to over 60 markets. The UK-based international boxing promotion has granted a number of marketing and advertising caveats to HELL Energy. This...
AC Milan badge on jersey.

AC Milan steps into crypto gambling with TG.Casino

AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement, AC Milan will gain access to a new fan engagement tool, enabling its supporters to...
credit: Under Armour

Spurs’ Pedro Porro latest Under Armour signee

Tottenham Hotspur full-back Pedro Porro has become the latest football player to sign with Under Armour.  Porro has already been seen playing in the Under Armour Shadow Elite 2 boots in recent weeks, which were launched earlier this year. The...
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.

Inter Miami eyes up global reach in Visa partnership

Inter Miami CF has announced a premium multi-year international partnership with Visa, with the latter becoming the club’s first-ever official international payment services partner.Under the terms of the deal, the payment giant will hold exclusive rights within its category...
beryl burton clycling

Staylive expands partnership with WBD for premium cycling

Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road cycling.As per the agreement, the Swedish company will utilise the international streaming provider's advanced solutions...